Description

• We have an exciting opportunity in our Marketing Team for a Social Media Specialist, reporting to the Senior Brand and Culture Manager.
• The key focus of this role is to lead and manage all content creation, publishing, and community management across all of KFC South Africa’s social media platforms.
• The job will require an individual who is in touch with youth and pop culture, current affairs, and trending conversations to proactively and reactively mange the brands voice to ensure it engages our fans in a relevant way.

Prioritised Responsibilities:

• Develop and implement social media strategy to align with business goals – 10%
• Develop and execute proactive long and short-term social media strategies and plans that align to the key business objective and goals
• Managing social media platforms content & community management – 60%
• Management and approval of an always-on consolidated content calendar to build KFC as a relevant brand in culture through
• Proactive content creation to build KFCs share of voice, brand sentiment and engagement rates
• Reactive real time conversation & tactical opportunities in response to trending topics and conversations through social listening
• Support and amplify brand calendar campaigns, collaborating with agency and brand teams to ensure brand consistency and relevance
• Reviewing and implement new features to consistent grow the brand presence and engagement in the social space
• Lead the management of and communication with KFCs customer care agency & community managers in:
• Sharing internal communication and campaign details with relevant agencies
• Timely communication and feedback to followers, issue escalation process, response to queries and monitoring customer feedback KPIs
• Driving brand engagement through relevant community management
• Lead the management social Influencers strategy
• Develop and manage the KFC influencer strategy from end to end
• Lead and manage agencies in briefing, approval, management and tracking of social influencers for the brand and key campaigns

Social Crisis Management – 10%

• Lead the response protocol and escalation process for social integrating into careline and restaurant
• Monitor and flag all issues to the relevant parties internally and make sure the loop is closed with the public relations team
• Work cross functionally to proactively manage reputational risk and assist in developing response strategies for social media, liaising with customer care and various internal teams

Social Media Reporting – 20%

• Track performance of campaigns, brand content and overall health and performance of the platforms with regular reporting inputs to the marketing team
• Compiling monthly, quarterly, and ad hoc social media reports – identifying key insights & learnings that feed into and inform the business

Requirements

Qualifications:

• Completed BCom Degree in Marketing / Communications / Digital Media
• Preferred – Public relation management, Influencer marketing experience

Experience:

• Min 5 – 8 years social media experience,
• Minimum of 2 years in corporate environment

Competencies/Skills:

• In touch with youth and pop culture, current affairs and trending conversations
• In-depth knowledge and understanding of Social Media platforms
• Good copy writing & story telling skills with attention to detail
• Must be able to think strategically, creatively and innovatively
• An agile and collaborative team player
• Experience in sourcing and managing content development and publishing
• Great networking and relationship building skills

Apply Online